Do you know those Chevy commercials featuring John Mellencamp singing "This is our country"? Well, those commercials are pretty damn racist and anti-immigrant.
Really, think about it. Every person in those commercials is a light-skinned person of European descent, i.e. white dudes. Put that together with the song "This is our country." So is the message being delivered by Chevy that this country belongs to white dudes only?
To add to the racist overtones, let's recall one version of that commercial which shows a long fence being built by white dudes. Is this an allusion to a fence being built along the Mexican-U.S. border? Quite isolationist; quite xenophobic; quite anti-immigrant. And to really add insult to injury, the sign at the head of the fence, featured at the end of the commercial, shows that the name of the ranch is the "KK." Hmmm, add one more "K" and whaddaya got?
I'd love to see a new version of that commercial featuring only Native American Indians, and put to the same song: This is our country.
Either that or a version that shows who's really working all the ranches out in the Midwest: a ton of Latin American immigrants, put to the song: "Este es nuestro pais."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment